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What kind of site is this?

1 Basics & Company (who you are — I research the rest)

✅ I'll research the company: existing website, Google Business Profile, reviews (Google/HomeStars/BBB), socials, competitors, service area, NAP verification, and exact-match domains. Just give me the business name + location below — I'll do the rest.
⏭️ Skipped — no site identity. (Not recommended — we need at least a name.)

0 Lead Routing (where do the leads go?)

✅ I'll set leads to route to the client's email/phone by default (recommended for client sites).
⏭️ Skipped — leads will route to the client by default.

2 Contact & Hours (the money data)

✅ I'll fill from research: real phone/email/hours for client sites; placeholder phone for lead-gen (swapped at launch).
⏭️ Skipped — placeholder contact used, swapped at launch.

3 Stats (homepage trust row)

✅ I'll set realistic stats — from the client's real record (client sites) or plausible placeholders (lead-gen). Never fabricated claims for real businesses.
⚠️ Real numbers only — never fabricate claims.
⏭️ Skipped — no stats row on the homepage.

4 Services (5-8 — the money pages)

✅ I'll build the service list from the niche + competitor research. Prices = market estimates.
⏭️ Skipped — no services. (Not recommended — the site needs services.)

5 Service Areas

✅ I'll find the main area + surrounding towns/neighborhoods from research and bring you a list to approve.
⏭️ Skipped — single-city site, no area pages.

6 USPs (why choose you)

✅ I'll draft 3-4 differentiators from the niche/business — you approve the wording.
⏭️ Skipped — no why-choose section.

7 Background (company story / trust)

✅ I'll write the About/background copy from research (client) or niche (lead-gen) — you approve.
⏭️ Skipped — no about/background section.

8 FAQs (schema + trust)

✅ I'll generate FAQs from their reviews + Google "people also ask" (client) or niche research (lead-gen). Leave blank = auto-generated.
⏭️ Skipped — no FAQ section on the site.

9 Testimonials

✅ I'll draft testimonials — from the client's real reviews (client sites) or clearly-placeholder for lead-gen. You approve before launch.
⏭️ Skipped — no testimonials section.

10 Blog Topics (start with 5 — each seeds 1-2 posts)

✅ I'll research 5 high-search topics for the niche/city. You can list your own below instead.
1
2
3
4
5
⏭️ Skipped — no blog on this site.

11 Taste (defaults are fine)

✅ I'll use house-style defaults: comprehensive content, service-push linking, AI images.
🔄 No pressure: this is not permanent — the palette can be changed anytime after launch (even after the site is live). Rebuild takes ~1 minute and doesn't touch your content, images, or pages. Click Preview → on any theme to see the full site in that color.
⏭️ Skipped — house-style defaults used.

✓ Done — generate your one-liner

Click the button in the header — it copies a summary of everything (including what AI will research). Paste it in chat and I'll build it.

Copied! Paste it in chat and I'll build the site.